Wednesday, August 14, 2013

Synergistic Platforms and Social Media



Hi everyone. I wanted to talk to you about a couple different topics today. The first is synergistic platforms. Now, it sounds like a big word but effectively it isn’t. Most people actually utilize a synergistic platform or you wouldn’t even be able to watch this video. What am I talking about? I’m talking about the human body; the human body is one huge synergistic platform. You have a variety of systems that work together and help create the opportunity of life. The key part of what synergistic platforms do is each part has a integral part in the success of the human body.

What’s happening right now is the new market reality. The new market reality requires this synergistic platform concept in order to be successful. Now you are looking at a video now, which is one part of being effective.

We talk about social media a lot: Twitter, Facebook, LinkedIn, Pinterest etc. You take all of those and you add in all the sub-platforms like Vine and Instagram that interact with your main social media. Then you take all of that and you integrate it with your business such as email marketing.

I’ve talked to some agents who just post a new listing on Facebook with a little picture and description and expect it to magically get hundreds of responses. In today’s market 96% of all homebuyers are starting their search online and 50% are finding their home before they even get a real estate agent. We need to interject your business at the beginning of the search process. With new market reality it’s proven people are using their technology to find all the information they need from finding a home to getting a mortgage. So you really need to become relevant at the beginning of the process.

If you have any questions about synergistic platforms, please call me at 610.451.3781. We want to help you create more business. Thank you so much for watching today.

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