RE/ACT Real Estate Coaching's mission is to minimally increase each professional's bottom line by 10% or more within the least amount of time and intermittently provide ongoing guidance through an ever changing market. For more information, you can call me at (610) 451-3781 for a FREE home buying or selling consultation to answer any of your real estate questions.
Hello again and welcome to my video blog. I'm going to be talking about a few changes that have occurred within the real estate market. I want to look at how technology is changing our industry, and what that means for our business and our customers.
In 2007 when the iPhone was released, there began a massive shift in the way that people communicated. The array of applications available on this device bestowed a wizard-like control of the world for its users. More and more, the technology on devices such as the iPhone are proliferating and are having a profound impact on many different dimensions of our lives, especially the way that we interact and the relative ease in which we now communicate.
Concierge Service...What is it?
You are in competition with tons of other people right now. You're all vying for the same clients, connections and leads. You need to perform something that I call a digital jump. This is the process of bringing your clients from a digital log-on (from a phone, app, or computer) straight to you and your business. On top of this, you're going to have to go above and beyond your competitors and offer concierge service. Kill your clients with the idea that you will do absolutely anything to bring them the best service possible.Effectively, you're going to have to create the opportunity for your clients to connect in such a way that it really 'wows' them. People in our modern world are already exposed to so much stimuli, whether it's a phone ringing, email buzzing, or any other number of things going on in our lives. You have to create a way to grab your clients' attention so that they will think your exchange of communication is necessary and important.
A great example is what Vyral Marketing did to me when they were trying to contact me for their services (this is the company that runs my blog right now - they're phenomenal too). They had been trying to contact me with email and calls, but one day they sent an actual concierge to my office - a physical human being. When she arrived she also had to take a picture with me to prove that I had gotten the information. This proved the point that they wanted to reach out to me, and it also showed that I was important to them. It was an ingenious maneuver, right between brilliance and insanity, but it showed that they were willing to go that extra mile that nobody else would.
To stand out in today's world you have to think outside the box, or better yet, think as if there is no box at all. In 2008 when the mortgage & housing markets collapsed, this theoretical 'box' disintegrated. Real estate agents are utilizing novel ideas every day to attract clients, and you really need to be doing the same.
You need to emphasize the action that you're trying to perform. In your case it would be contacting a client with specific information. You could send mail overnight and have them sign for it, which is a nice gesture and it makes them feel important, but it's really not going to do the trick. Try sending an actual, physical concierge and see what results you might get. Most cities do have concierge services for a relatively affordable price. This should certainly have an effect on them. Also, be sure that your concierge takes a picture like Vyral did with me. This proves that your client received the information, and you can also use this photo to 'boast' on social media and to leverage other potential clients by showing them the lengths you go to satisfy customers. Make sure everyone knows how great your service is, and make sure that everyone knows you provide this 'wow factor'.
Thanks for listening to the first installment in my series on Concierge Service. If you have any questions about this first part, please contact me at (610) 451-3781 or email me at reactrecs@gmail.com
Keep your eyes and ears peeled for Part Two!
