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Agent Spotlight: Adam McCallister of Keller Williams Realty
Today I am with Adam McCallister in our agent spotlight. We're going to be allowing him to say
a little bit about himself and how he managed to become a successful real estate agent.
So, why did you get involved in real estate?
I was looking for more personal time. I know this is the opposite of what most realtors say, but I
was a DJ for 20 years and had a lot of friends in this business that recommended I have a try at
the industry. After researching the industry, I found myself at Keller Williams in August of 2012.
What did you find that Keller Williams provided versus some other brands?
More technology. Also, as a business owner before, it fit my personality. I also like the
entrepreneurship that is allowed and the way that they run their back end because it allows for me
to make more money.
What would make you different from another real estate agent in the area?
Well, I really enjoy the world of real estate. Being a DJ and working with newlywed
couples kind of helped me to transition into real estate where I now work primarily with first-time home buyers. Now with the group that I am working with, early 30's and late 40's, I'm able to help people
move into bigger houses and spread out a bit.
Just in the last two years I have had numerous couples that I've helped in the past with weddings
come to me looking for a home. It's neat to see the transition from the wedding to when they have
their first homebuying experience.
It is an in interesting angle that you take with real estate, Adam. Knowing that this younger
generation of millenials is utilizing more technology than ever before. I've heard a statistic
saying that 97% of homebuyers are looking at listings online these days. You're at a
distinct advantage if you can keep up with this younger generation on a daytoday basis.
This younger demographic wants someone who can work with them in today's world.
With this being said, do you focus on a certain area in real estate, or do you have a
preference?
Well, as a Kennard-Dale graduate, I would say Southern York County. From Dallastown down
south is kind of the area I would like to focus on. I was born and raised in Crossroads, so kind of
that more rural setting, or anything in that southern area. I've also done work in York City, so there
really isn't a place that I'm uncomfortable with. But, Dallastown and anywhere south of there is my
primary area.
So if someone called you from Dillsburg, you would be able to help them?
Well, not exactly. It would depend on the situation, but I have an agent there that I could refer to
them. Right now I have a couple from Dillsburg wanting to move south towards Dallastown, and
they're selling their home in Dillsburg. So, I'm finding them a home around Dallastown and I've
referred them another agent from my team who specializes in Dillsburg. This way I can focus on
the buying end in my area that I specialize in, and my other agent can focus his expertise in
Dillsburg.
What you just exposed is an altruistic spin that probably has the Keller Williams win-win
mentality that I would say most agents don't have. You referred your client, who wanted to
do business with you, to someone else that you knew could serve them better. So you're
skipping out on money and instead offering better service to your clients?
Yes. I would rather have them get the better service and let me focus on the area I know best, so
that they can get the best service possible. This way, my clients are in a win-win situation.
That would comfort me as a consumer to hear that you're willing to let other people
exercise in their area of expertise. That's ultimately the true definition of customer service.
So, when you were a child growing up in Crossroads, you wanted to become a realtor?
No, I wanted to get into radio, and I've done that but what I have realized is that there is no money
in radio, particularly at the local level. I have had an opportunity to do that, but now it's more of a
hobby than anything. I still have to pay the bills, and I enjoy doing radio, but it's because of real
estate that I am able to enjoy it and do it just for the fun of it.
So what it comes down to is that this is still a people-to people business? Regardless of
how much technology is out there and how much it controls our world, this is still a
business that relies heavily on communication.
It is. Regardless of how much information is out there, it comes down to at the end of the day
whether or not you can talk to somebody and actually communicate with them. We live in a
society where everyone is always texting, and I am as guilty as anyone, but you have to be able
to sit down and talk with someone.
Yes, the communication requirement is so critical these days because it's probably not the
things that are said, sometimes it is the things that are not said.
With this being said, what do you want your clients to take away from the transaction with
you?
I want my clients to say that I make things smoother and less stressful. You don't buy a house
everyday, and there are parts of buying a home that can be extremely stressful. I've used my
experience with weddings, because there is a lot of stress involved with weddings, to manage
stress in this particular industry. The biggest compliment I can get from a couple is, "You just
made it easy." I want my clients to feel comfortable throughout the process. This is not to say that
there aren't going to be rough patches, but I want my clients to feel as if it was a very easy
process, where I provided them with all the right information for them to succeed.
So, the rough patches you're talking about are probably dealing with mortgages?
Yes. Mortgages and inspections. Like if there is a retaining wall that has to be built, it's not so
easy to get around that, but we always find a way.
Thanks for tuning in again to listen to my interview with local realtor, Adam McCallister, who joined Keller Williams only 2 years ago after managing his DJ company for 20 years. His story is
something that everyone should hear. He has found a fulfilling and exciting career in real estate,
and he is only one of many people that I have aided on their way to a better future.
If you need to contact me for any reason whatsoever, feel free to call me at (610) 451-3781 or email me at reactrecs@gmail.com
