Cross Market Drag

In my latest video I talked about how to maximize different social media avenues when having an open house. Today I wanted to talk about a cross market drag.

The term sounds kind of funny, but what it ultimately does is take an individual or a group of people who may have nothing to do with your business and drag them into your real estate market. What do I mean?

Let’s start with Facebook. Once you reach a certain amount of followers, Facebook allows you to have different niche pages. I always joke with my students about having a crochet page.

Now, I know nothing about crocheting, but that’s not the point. What if there is a beautiful, crochet blanket laying on a couch in a house you are showing. Take a picture of it and post it on your crochet niche page.

What you have effectively done is taken a group and dragged them across a virtual gap into your real estate group.

You can also use those Facebook posts and put them onto Pinterest, Twitter and LinkedIn.

If you have any questions about how to utilize the cross market drag, please give me a call.

Thanks for watching!