Monday, November 11, 2013
Cross Market Drag
In my latest video I talked about how to maximize different social media avenues when having an open house. Today I wanted to talk about a cross market drag.
The term sounds kind of funny, but what it ultimately does is take an individual or a group of people who may have nothing to do with your business and drag them into your real estate market. What do I mean?
Let’s start with Facebook. Once you reach a certain amount of followers, Facebook allows you to have different niche pages. I always joke with my students about having a crochet page.
Now, I know nothing about crocheting, but that’s not the point. What if there is a beautiful, crochet blanket laying on a couch in a house you are showing. Take a picture of it and post it on your crochet niche page.
What you have effectively done is taken a group and dragged them across a virtual gap into your real estate group.
You can also use those Facebook posts and put them onto Pinterest, Twitter and LinkedIn.
If you have any questions about how to utilize the cross market drag, please give me a call.
Thanks for watching!
Tuesday, October 15, 2013
RE/ACT: Tips for Marketing Open Houses
Welcome back to my video blog! Today, I’m at the research center and it’s a great place to clear your head and get some downtime. When you’ve cleared your head it allows you to look at marketing and promoting in a new way.
I know all of you are using Facebook, Twitter, Instagram and the other forms of social media to promote your open houses. I have a few other tips, though, to spark some interest in more potential buyers.
If you don’t have Four Square on your smartphone, download the app.
Now, Sunday is usually a pretty busy day for realtors. You’re either driving clients around looking for properties or you have an open house. The marketing and promoting of your open house should start earlier in the week.
On Wednesday drive to the property. Take a picture of the home, and please don’t do that standard curb shot. People can find that anywhere. Instead, take a unique shot from a different angle. Maybe it’s a picture of only half the house or of the staircase leading upstairs. Take a picture that doesn’t show the whole house. Post this photo then to Four Square with the byline inviting the buyer to come to the open house to see the rest of the property.
What else can you do?
Did you know you can pay to promote your post on Facebook? You can spend $5 -$100 depending on how many viewers you want to reach. The great thing, too, is that Facebook tells you what the best value for your dollar is. Promote your open house up until Sunday.
Then on Sunday, take another picture of the property and post it to Four Square. Invite buyers to come by.
These are just a few ways to spark some interest and curiosity in buyers. Open houses are not dead!
If you have any questions, please give me a call! Thanks for watching!
Thursday, September 26, 2013
How to Drive People to Your Listings: Open-House Break In!
For the last couple of weeks we’ve been talking about synergistic platforms: how to build upon what we already know.
One of our main goals when selling a home is to get as many potential buyers interested. How do you do that? How do you get people to come to your open house?
How about a break-in! Don’t worry it’s safe! The night before your open house, send potential buyers a video giving them a sneak peak of your home.
Take a flashlight and give them clues of some of the great features your home has to offer. Make them interested! Make them want to come!
What can you show them? How about those granite countertops? Or maybe your beautiful hard wood floors?
If you have questions about to create a break-in sneak peak or how to create lead generations, give me a call! Myself along with Frank from Vyral Marketing can help you build your business!
Thanks for watching!
Tuesday, September 3, 2013
Market Yourself Online
Tips on How To Market Yourself Online!
Hey, guys! Today, I am at one of our listings and I wanted to share some tips on how to effectively market yourself.
As a realtor, one of your ultimate goals is to get listings; listings drive business, create leads and bring in more listings.
So, how do you get listings? You need to differentiate yourself from other realtors. Did you know that 0.78 percent of all agents use video to market their properties, but a whopping 75 percent of buyers who started their search online said the video was the most swaying factor? That’s huge!
If you aren’t using video, get in touch with Frank Klesitz from Vyral Marketing. He can help you not only market properties, but create a brand for yourself!
If you recall, in the last video, we talked about synergistic platforms: how multiple different things are used together to create something better. That’s what online marketing and video is part of.
You want people to come to your showings. Well, almost 96 percent of all buyers start online and 50 percent of them find a property before they find a realtor. That’s great news! Imagine being the agent sending them constant updated information with beautiful listings; you will be the agent they first think of when they are ready!
How about giving them a sneak preview of the home throughout the week. Send videos and pictures showcasing some of the homes features before the open house on Sunday.
Have a call to action. People love prizes or being entered into a raffle. It’s all about knowing how to reach and connect with people. Once they visit the open house, you will have all their information and can follow up with that home or other future listings.
In my next video, I’ll talk more in depth about synergistic platforms and show you how all of this is connected.
Thank you so much for watching. Again, if you aren’t using video and the Internet to market your business, give me a call. I’ll put you in touch with Frank from Vyral Marketing. Together we can hit this one out of the park!
Wednesday, August 14, 2013
Synergistic Platforms and Social Media
Hi everyone. I wanted to talk to you about a couple different topics today. The first is synergistic platforms. Now, it sounds like a big word but effectively it isn’t. Most people actually utilize a synergistic platform or you wouldn’t even be able to watch this video. What am I talking about? I’m talking about the human body; the human body is one huge synergistic platform. You have a variety of systems that work together and help create the opportunity of life. The key part of what synergistic platforms do is each part has a integral part in the success of the human body.
What’s happening right now is the new market reality. The new market reality requires this synergistic platform concept in order to be successful. Now you are looking at a video now, which is one part of being effective.
We talk about social media a lot: Twitter, Facebook, LinkedIn, Pinterest etc. You take all of those and you add in all the sub-platforms like Vine and Instagram that interact with your main social media. Then you take all of that and you integrate it with your business such as email marketing.
I’ve talked to some agents who just post a new listing on Facebook with a little picture and description and expect it to magically get hundreds of responses. In today’s market 96% of all homebuyers are starting their search online and 50% are finding their home before they even get a real estate agent. We need to interject your business at the beginning of the search process. With new market reality it’s proven people are using their technology to find all the information they need from finding a home to getting a mortgage. So you really need to become relevant at the beginning of the process.
If you have any questions about synergistic platforms, please call me at 610.451.3781. We want to help you create more business. Thank you so much for watching today.
Friday, May 31, 2013
What is REACT? A Look at the Latest Thing in Real Estate Coaching Systems
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Rather than what it might sound like, REACT has nothing to do with reacting – rather it’s all about ACTION. In today’s “here and now” world, the very same (if not more) is expected of real estate agents. In fact, many of us are still caught up in the woes of when our market crashed back in 2007.
But we’re here to tell you that a LOT has changed. And with those changes comes a new way of doing business. REACT is here to help you navigate through today’s way of successfully operating your real estate business so that you can gain more exposure, capture more leads, obtain new business and service your clients better. The ultimate outcome, of course, is to grow your business to new heights – and we want to help you reach that pinnacle of success.
Through our unique real estate coaching system, you will receive specialized insight into things like leveraging social media to its maximum potential, driving more traffic to your open houses or creating complex lead-generation systems without spending countless hours on setting it up.
We know and recognize your need to succeed and we give you the tools to help you do it in today’s “outside the box” real estate environment. And we don’t go about it with the same profit-generation scenarios that you might expect from a coaching company – actually we prefer to give back first and if it creates value for you, then we’ll talk about value for us.
Give us a try.
reactrecs@gmail.com
Call us 610-451-3781
Looking for Homes With the Trusted Support of Your Own Advisors
Watch on your mobile device >>
With all the Internet, phone, video and mobile technology out there it’s no wonder that people are looking to weed out all the incessant telemarketing, sales calls or emails they tend to get. Put in an inquiry online that has anything remotely to do with buying a house and it’s over. You’ll probably get a plethora of emails and phone calls that don’t stop until you give up or give in.
When you’re dealing with the Home Settlement Network – that sort of thing never happens. We simply don’t do it. Why? Because to us your long term relationship is far more valuable than gaining the quick satisfaction of getting hold of you instantly. Our motivation for being in this business is not to get as many commissions as we can or obtain as many listings possible. We’re in this with your success in mind.
Customized Service Designed Around Your Needs
Our goal is and always has been to provide value to our clients. In fact, we have established several websites through which many people obtain information about homes in our communities and surrounding areas. Whether they are seeking an investment opportunity, looking to move into their first home or just browsing – there is one common denominator; each will receive personalized, advisory service – as per our clients needs.
One-On-One Home Buying Experts Dedicated to You
We recognize the importance of standing out in today’s global world of reach and we accomplish that by sticking to the basics and providing our clients and prospective clients what they actually need. When you log onto one of our many websites, rather than be showered with unwanted phone calls, emails, text messages or knocks on your door – we assign a highly trained and very personal home advisor to you. They will listen to you, stay in tune to your requests and requirements – and rather than you listening to endless telemarketing banter, they are there to hear what you have to say.
Financial Advisors At Your Service
Our exclusive financial advisors do the exact same thing. With one goal in mind – that is, your success, they will sit down with you to share important changes in the mortgage and lending industry. They will work with those that need some advice about credit rehab or establishing a credit record. Your financial advisor will give you valuable insight as to which loan products suit your particular situation.
Sure you can log onto any number of websites, plug in some numbers and get instant gratification. But how accurate is that information? How local is the information you’re getting? And who’s to say the computer-generated information represents your best option?
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Thank you for visiting our video blog! Moving forward, we will be bringing you videos with valuable information about changes to the housing industry, plus in-depth looks at neighborhoods and school districts. We’ll also share some of our favorite places to dine, relax or for recreation – and best of all, you get all this at your fingertips and you access the information at your convenience.
610-451-3781
dave@wierzbicki@gmail.com
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